Women have believed a lie. Pick two: a successful career, a thriving family, or time for yourself. The truth is, you are uniquely capable of building a career and a flourishing life without missing what matters. In this free webinar, Hustle & Grace podcast host, entrepreneur, and coach Hilary Sutton will share practical tips on time management, prioritization, and self-care. It's time to reject the rat race and build a career, business, and life you love.

Register free here.

Personal Branding and Executive Communication for Founders

Founders have so much on their plates. Personal branding can feel superfluous. But the truth is, a thoughtful personal brand and executive communication strategy is key to build credibility, attract investors, and grow your company. In this session you will learn:

• the value of personal branding

• the connection between your company and your personal brand

• practical tactics you can employ today to elevate your personal brand

• ideas to implement in your personal brand content strategy

• how to strategically use your personal platform to grow your business

Join this no-fluff panel discussion with nonprofit marketing pros and practitioners, who'll share how they are making meaningful connections. We'll talk about:

✨ Lessons learned from campaigns
✨ Practical and actionable tips
✨ Growth plans for 2023 and beyond

RSVP to attend this live, virtual conversation on Thursday, Feb. 9 at 2 p.m. EST: https://lnkd.in/g7bnpQd8

American Society of Journalists and Authors presents the webinar, “Promote Your Writing by Getting Interviewed & Featured on Podcasts.” As podcasts continue to explode in popularity, they’re an excellent way to promote your work. But how do you connect with podcast hosts or producers? And what do you say to convince them that you can add value to their audience?

During this 1-hour webinar, three podcast pros share:

• Why being featured on podcasts can help build your platform

• What they look for when booking guests

• How writers and authors can get their attention when pitching themselves

• Tips for being a great guest that gets asked back again

Hilary will share a talk on content marketing at DC Startup Week.

Hilary will be presenting “Loaves and Fish: How to Turn One Piece of Content Into a Year’s Worth.”

At the end of this session, you will be able to:

• Identify a piece of content that can expand and influence your entire editorial calendar for the year

• Strategically expand your role from content creator to content strategist

• Determine the most effective content pillars for your marketing

• Work smarter, not harder, by squeezing out dozens of potential uses from one piece of content

• Create a content legacy that sets your company up to monetize and reuse content for years to come

Podcasting How-To Workshop Series: Secrets To Interviewing & Narrating; Marketing A Launch

In this three-part virtual workshop series, attendees will learn the practical skills, techniques, and strategies for producing a high-quality and successful podcast. In addition, for those communicators working in-house or at agencies, this workshop will cover how to get their clients/senior staffers as guests on popular podcasts.

During initial planning for a branded podcast, you must decide on its format and how it will appeal to your target audience. Podcast strategists often examine their brand’s pipeline of both content and talent, helping them determine whether the podcast will feature interviews or just scripted narration. In any case, you must ensure your hosts know the proper storytelling techniques for being the voice of your branded podcast.

More importantly, the road to success starts with a well thought out podcast production and marketing plan. In this virtual workshop, speakers will cover how to create a regular production cadence, recommendations for which major podcast directories you should consider, and what goes into crafting a robust marketing campaign. Speakers will cover what marketing tips can best position a new podcast to have staying power and attract both new subscribers and sponsors.

Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

Walt Disney Studios has undergone massive change that is getting incredible results: live action remakes of beloved animated classics, acquisitions of Marvel, Star Wars, and 21st Century Fox, and the disruption of the streaming content industry with the launch of Disney+ (which eclipsed 50 million users after just 4 months). In this talk, you will learn how to apply Disney’s extraordinary approach to your content marketing strategy.

Hilary discusses how to use podcasting as a way to launch a second career.

Hilary discuss the benefits of podcasting on Living In the Heart of Virginia, a central Virginia mid-day talk show hosted by Emily Robinson.

Welcome to DC's after hours community of bright minded self-starters working on interesting projects.

Don't forget to BYOProject, your brilliant creative minds, and your willingness to help your peers. Short intros at 7:45pm followed by a few minutes of sharing from over-user of slashes, Hilary Sutton, theatre actress turned writer/podcaster/speaker/consultant.

Hilary will be moderating the panel discussion, “The Business of Freelance: Your Business Questions Answered.”

Do you dream about launching a freelance career? Freelancing is an amazing way to strike out on your own and work on your own terms or build a supplementary income stream.

In this 2-hour intensive workshop you will get a crash course on all things freelancing as Hilary Sutton shares what she has learned over eight years of building a freelance career. You'll walk away with tons of practical information on everything from what you need to do know to launch a freelance business to creating a smoothly operating freelancing machine. The class covers:

• Building a personal brand

• What you MUST have on your website

• Finding Clients

• Marketing

• Pricing

• Proposals

• Contracts

• Client Relations

• Time/Project Management

• Taxes

• Combatting Fear

• Work/Life Balance

• And More!
  
  Whether you’re a writer, designer, illustrator, musician, artist, developer, or an expert ready to move into consulting, if you have a skill that you want to share with others on your own terms, this class is for you. You will leave with the practical information you need to create an autonomous career you love.  

Seating is extremely limited.