Walt Disney Studios has undergone a massive change that is getting incredible results: live action remakes of beloved animated classics, acquisitions of Marvel, Star Wars, and 21st Century Fox, and in November 2019 they will disrupt the streaming content industry by launching Disney+. In this session, you will learn how to apply Disney’s extraordinary approach to your content marketing strategy.

After this session, you’ll be able to:

• Overcome your content limitations

• Replicate the Disney approach to content

• Respond to industry disruption and pivot to get optimal results

• Discover your strongest content pillars