Natalie Franke, Founder of Rising Tide Society On Community Over Competition

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Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.

Hustle Hack: If you are feeling overwhelmed or out of time, press the pause button and consider the hierarchy of what matters. Natalie and I can both really relate in teh sense that our time is no longer our own because we’re new parents. But she made such a good point--we should all--no matter what our commitments are or our phases of life--we should do some soul searching on what matters most and schedule our days accordingly. So I challenge you to carve out some time--maybe it’s a morning this weekend--to write down what matters most to you. Ask yourself what is truly taking up more time than it should. How can you adjust your schedule and what is filling your calendar to really reflect your values? 

Moment of Grace: It’s so easy to lament the negative aspects of our work, whether it’s loneliness, too much competition, low wages, or something else. What I love about Natalie’s approach to her work and to life is that she has a proactive problem-solver approach. She felt isolated in her work, she felt like there was a pervasive culture of competition and she decided to do something about it. She has such a spirit of generosity about her. She wanted to connect creatives. She wanted to provide free education and community. She lacked some of those things in her own life and felt grateful for the opportunities she had received, so she brought those solutions to others in her field. What are you bummed out about in your career? Picture someone else in your position in your career. What should they do? Sometimes it’s easier to see a solution when you imagine it’s someone else’s life. 

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