3 Steps to Start Building a Personal Brand

Personal brand isn’t just self-promotion and influencer antics. It’s a strategic tool you can use to gain control of your career, finances, and life.

Since implementing this personal brand system I have increased my annual income by 483%. I’ve been featured in USA Today, the Washington Post, HuffPost, and more.

Are you ready to get clarity on how to establish a personal brand so you can work on your own terms?

Introducing the Personal Brand Course

A four-module course based on Hilary Sutton’s proven method of building a personal brand that teaches you how to create new opportunities and gives you control over your career.

Ever been scrolling on social media and thought…

“Man, this girl is prolific. She is everywhere and she keeps getting opportunity after opportunity!
I would LOVE a career like hers.”

You realize you and her are not that different. In fact, in your heart of hearts you may even know that you’ve got MORE talent than she does.

If that strikes a nerve, stay with me.

You’ve got passion. You’re hungry. And when you step into your zone—LOOK. OUT.

When you get going talking about your passion, your eyes light up. You start talking fast. You could go on for hours.

I get it. I’m the same way.

Before I started building an intentional personal brand I was already who I am now. I was passionate about work/life balance, careers, creativity, storytelling, autonomy— it’s just that my community online didn’t really know any of that…because I didn’t share it.

You and I both have passion, purpose, and talent.

But the reputation of personal branding is that it's all sales and influencer selfies.

And I'm here to tell you it can be more than that. 

Way more.

Perhaps you're the same as me. Perhaps you’ve got a passion, skills, and you’re ready to be the go-to person in your field and community. Perhaps you are fed up with the unpredictability of a career where you could get furloughed at any moment, or have your hours slashed, or where your resume sits in a pile on someone’s desk for months at a time while your savings is slowly drained. Perhaps you are ready to work on your own terms, to create opportunities for yourself, rather than waiting for someone to pick you, but you’re not really sure where to start.

The problem is that you’re completely missing the opportunity to take control of your future.

You know people need your services and expertise.

You know you have a gift that is worth sharing with the world.

But you’re lost on how to connect the dots for people—that YOU are the solution to their problem!

Are you ready to use personal branding to…

• Recession-proof your career?

• Take ownership of how others experience you in public (online and IRL)?

• Work on your own terms?

• Get into the rooms, on the stages, and into the positions that you want to be in?

• Be the #1 person people think of when they need someone with your specialty?

• Show people how you can be the solution to their problem?

• Have more opportunities than you have time for?

Introducing the Personal Brand Course

I've taken everything I've seen and learned from building a personal brand over the past ten years and turned it into a four-module, fluff-free online training program for talented professionals like you.

I’m handing over the step-by-step system I used to get there...to you.

What’s Inside the Course

Module 1 Audit Your Online Presence & Create Your New Personal Brand

You’ve already got some kind of personal brand out there whether you put it together intentionally or not. So we start our adventure with getting clear on what your personal brand currently is and what you want it to be. We do a step-by-step audit followed by getting clarity about your goals, and then answering a question series that will tell you what your personal brand needs to contain based on your goals and personality.

Module 2 Where, When, & How to Build Your Personal Brand Online

In module two we dive into the nitty gritty tactics of what to do to build a personal brand. This is where I spill my trade secrets and give you tons of practical instruction on building a “wow” online presence. We also get crystal clear here on your 90-day goals and what you need to do to achieve them in the next 30 days and even in the next week. This is all action and plans.

Module 3 Your Elevator Pitch Guide & Template

Now that you’ve gotten clear on what your personal brand is all about and you’ve gotten tons of ideas for infusing it into every corner of the Internet, now we’re going work on your elevator pitch so you can be just as confident about sharing your personal brand in person! You’ll get an elevator pitch template and tips so you can roll into your next “so what do you do?” conversation with polish and swag.

Module 4 Social Media Manifesto & Best Practices

In this module we flesh out how you plan to approach all your social media profiles. Are all your platforms and profiles part of your personal brand? What if you want to keep some private and include content that is more personal? Here we’ll unpack how to build a thoughtful approach to your social media presence and we’ll finish up the course by walking through my ten tips for effectively leveraging social media to build your brand—including what to NEVER share online.

The Personal Brand Course lays out a step-by-step guide to build a personal brand so you can get new clients, new job opportunities, and feel a much-deserved sense of control.

And because who doesn’t love a cherry on top, let’s talk EXTRAS.

(I’m still going because I know you may have avoided actively building a personal brand in the past, and I want to do all I can to help you be in it to win it! 🙌🏼)

FAST-TRACK YOUR SUCCESS WITH:

+ The Bonus Personal Brand Course Resources and Recommendations One-Sheet that includes my favorite thought leaders, podcasts, books, and tools to help you grow your personal brand. These are the tools and resources I use and swear by in building my own personal brand.

+ EXCLUSIVE access to the HSL Courses Facebook Group (be a part of the supportive and action-oriented community of HSL course students and alumni.)

+ The Quarterly Goal-setting Workbook that demystifies the goal-setting process so you know exactly what you need to do to achieve your goals. This tool helps you figure out steps to take to get where you want to be one year from now, what you need to stop, start, and continue this year, lessons to learn from last year so you can have your best year yet, and what to do in the next five minutes to help you reach your goals.

All of that on TOP of the fluff-free foundational four-step system.

Let me hit you with two crazy stats.

• 85% of recruiters and HR professionals say they do online research on a potential job candidate before reaching out.

• Of the people who have Googled themselves, over half say what they found is not good.

Uhhh disconcerting much? 

So maybe you feel nervous that you’re the next one on the chopping block at work…

OR you feel like now you’re even MORE stuck in this dependable yet soul-sucking job you don’t love…

OR your job depends on hospitality, tourism, or entertainment and you honestly don’t know when you’re gonna be able to even get back to the work you love…

I’m so very happy to share with you that…

Your career doesn’t have to be another casualty in the chaos.

Being intentional with your personal brand leads to confidence and a better night’s sleep, because when it comes to personal brand, you can influence it. You deserve to be in the drivers seat of your career. And I’m gonna show you how to get there.

Sounds great. So how much does it cost?

If you enroll today, you’ll get all the Personal Brand Course goodness delivered straight to your inbox, including:

+The 8-part video series (value: $500)

+The elevator pitch framework (value: $175)

+EXCLUSIVE access to the HSL Courses Group (value: $100)

+My personal brand audit method that shows you where gaps and opportunities lie (value: $150)

+Personal Brand Course workbook to guide you through the course content with clarity and ease (value: $75)

+Bonus Personal Branding Recommendations and Resources One-Sheet (value: $25)

Did you get all that? That’s a total of $1025.

And in my dream life, we’d be talking all things personal branding over a cup of coffee at the best coffee shop in DC. But since I’m doing that virtually, teaching you at your own pace and in your own time zone, I’m able to pull that price down—way down—at a payment that works for you.

Get started today for just $147:

About the Personal Brand Course Instructor

Hi, I’m Hilary Sutton!

I’m an expert at personal branding, a big fan of the written word, and I believe everyone deserves not only a flourishing career, but a flourishing life.

I’m a media maven that hosts the Hustle & Grace podcast, and has been featured in the Washington Post, HuffPost, USA Today, and Yahoo! Singapore. I’ve spoken on stages in New York, Washington, D.C., Boston, Raleigh, Kansas City, Mobile, Virginia Beach, and Lynchburg, VA. The days where I feel most alive are the days where I share what I’ve learned and it unlocks something for somebody else.

I’ll never forget a late night in 2010.

I was leaving my retail job at Anthropologie after spending hours finger-spacing racks. The task was mind-numbing. My feet were so sore. I was heading home after 12:30 AM and I had racked up a solid $44 for my shift.

“I’m so done, done, done folding sweaters,” I said to myself.

The next day I launched a blog and a new trajectory for my life. And it all started with personal branding.

And, oh yeah, that was the last year I worked at Anthropologie.

I knew I was meant for more.

And I knew that there were people out there that needed what I had to offer.

They just needed to know that I existed…

I’ve taken what I’ve learned about cultivating a personal brand that leads to a flourishing career and created the Personal Brand Course because YOU deserve these kind of results too. 

And now? You can get this strategically-paced training showing you the critical steps for personal branding success.